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JBL: Brand Experience

The Challenge

How do you spotlight your brand while nurturing an important partnership?

Through their long-time partnership with Toyota, Harman had a great opportunity to get their JBL brand in front of a vast new segment of consumers. They wanted an explosive multi-channel engagement strategy. But they also wanted to strengthen their relationship with Toyota.

JBL: Brand Experience campaign photo

The Solution

We developed a multi-faceted campaign including an immersive “Dare to Listen” brand experience, content/consumer engagement initiatives, social media, sponsorship media and a large experiential footprint at the 2017 Toyota Texas Fest. We enabled the JBL premium audio option (available in all Toyota models) to speak for itself, playing from JBL-equipped Toyota vehicles at the event.

JLB Toyota Branding Work
JBL: Brand Experience campaign photo JBL: Brand Experience campaign photo JBL: Brand Experience campaign photo JBL: Brand Experience campaign photo

What We Did

Brand Partnership Campaign Creation Asset Development Sponsorship Media Content Brand Experience Consumer Engagement

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