What We Do
CPG Marketing Agency
From product sampling to social content to brand activation, we design marketing strategies that make CPG brands soar, from community building to purchase velocity.
Service 01
Experiential Marketing, Brand Activation & Product Sampling
We design and execute immersive experiences that bring your brand to life. From sampling campaigns to large-scale activations, we create moments that resonate and drive consumer action.
Channel Precision
We don't guess where your audience is. We know. Whether it's at music festivals, Whole Foods parking lots, or community events, we pinpoint the moments and locations where your product can have maximum impact.
Trial that Translates
Our brand activations aren't just fun. They're functional. Every sampling or field marketing touchpoint is designed to build brand awareness, drive trial, and influence purchase behavior.
Culture-Driven, Always Evolving
From low-lift field sampling to high-impact stunts, we design campaigns that adapt to how consumers move, shop, and share.
Service 03
Consultation Services for Emerging CPG Brands
We help you build a rock-solid foundation, clarify your voice, and go-to-market with focus and flair.
Strategic Brand Building
We go beyond logos and taglines. We help shape the DNA of your brand, from positioning and visual identity to how it shows up in-store, online, and in real life.
Launch-Minded Execution
We've launched, scaled, and revived brands across every CPG category. Our playbooks are purpose-built for traction, and we know what pitfalls to avoid.
Founders Welcome
We speak fluent Founder. Whether you're pre-revenue or just landed in Whole Foods, we meet you where you are, then help you leap ahead.
“The ALB team is fantastic. We always feel like ALB is up to any task and we really appreciate the strategy and program building that their team has offered us in order to streamline our campaigns.”
Erin Korte, Skinny Dipped
Service 02
Social Media, Content & Community Building
Our team crafts compelling content that captures attention and fosters community. We don't just post; we engage, convert, and build brand love.
Story-First Strategy
We don't do content for content's sake. Every post, video, or collab ladders up to your brand story and drives emotional resonance that builds fandom over time.
Creator-Led, Consumer Inspired
We bring your brand to life through partnerships with creators who genuinely align with your vibe, no forced fits, just content that actually works.
Platform Native. Results Obsessed.
Whether it's a trending TikTok sound or an Instagram Reel that builds trust, we stay ahead of platform trends and analytics, and adjust strategies in real-time.