The Dark Knight
We were tasked to launch the release of The Dark Knight on Blu-ray and DVD in London with a tactical PR stunt on the day of release.
Inspired by the memorable and distinctive characters from the film and the impact they could create amongst the day-to-day lives of Londoners, we released four Jokers and nine of his henchman to cause mayhem and theatre to the city of London – along with a caped crusader in pursuit.
Joker calling cards – as depicted in the film – were handed out promoting the movie.
We also brought the experience to life at the Westfield shopping centre, by showcasing the bat pod and giving children – and adults – the opportunity to have their pictures taken with it.