A Little Bird support Heineken's global digital campaign #mysunrise.
AKQA enlisted the expertise of A Little Bird to support Heineken’s global digital campaign #mysunrise.
A Little Bird was required to locate four sites globally in key customer markets, as well as design and build a unique sofa which was then installed at these global sites.
Four sofas that illuminated at night, and counted down to sunrise each day were created and installed in Rio De Janeiro, Ho Chi Minh City, San Francisco and London.
Once installed, the sofa’s recieved an incredible global response, which was also seen throughout Facebook and Twitter.