A Little Bird was asked to create a campaign that would bring to life the Coca-Cola nomination process to be a Torch Bearer on the Olympic Torch Relay for London 2012, whilst sampling everybody with the prefect serve.

In response, we delivered a 100 day roadshow touring the UK, visiting: city centers, festivals, supermarkets and key customers.

As a result, 500,000 samples distributed and over 202,700 online interactions achieved.